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Online Marketing

Wat is een Customer Data Platform of CDP?

Of je als bedrijf nu online of offline actief bent, om het gebruik van data kun je eigenlijk niet meer heen. Je ziet het zelfs

juni 1, 2023

Online Marketing

<img alt='Mark van Hattum' src='https://secure.gravatar.com/avatar/4a8d730317368572f4d95d4e4c95735b?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/4a8d730317368572f4d95d4e4c95735b?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'/>

5 boekentips voor de zomer van 2022

https://youtu.be/4h8kjxCtsJY Ook deze zomer komen we weer met een aantal boekentips. Onze boekenselectie is een mix van gelezen managementboeken en online marketing boeken. Onze aanbevelingen

juli 26, 2022

Online Marketing

<img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'/>

E-Commerce tracking instellen in Google Analytics 4 (via GTM)

Google Analytics 4, momenteel nog weinig gebruikt door marketeers maar veelbelovend voor de toekomst. Zoals ik in mijn voorgaande blogs al eens vaker heb benoemd

juli 27, 2021

Online Marketing

<img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'/>

Hoe haal jij het maximale uit de feestdagen met je online campagnes?

De feestdagen lijken nog ver weg, maar juist nu is het al belangrijk om hiermee aan de slag te gaan. Voor veel bedrijven is dit

juli 12, 2021

Online Marketing

<img alt='Mark van Hattum' src='https://secure.gravatar.com/avatar/4a8d730317368572f4d95d4e4c95735b?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/4a8d730317368572f4d95d4e4c95735b?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'/>

5 boekentips voor de zomer van 2021

De zomer is een ideaal moment om je gedachten te verzetten. Lekker genieten van een welverdiende vakantie. Op zoek naar goede boeken om op het

juli 1, 2021

Online Marketing

<img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'/>

Google Consent Mode: alles wat je moet weten

Het einde van het tijdperk van Cookies. Voor nagenoeg alle cookies omtrent dataverzameling moet sinds de start van de AVG-wet expliciet toestemming worden gegeven voor

juni 29, 2021

Online Marketing

<img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'/>

Wat brengt Google analytics 4?

Na de lancering van Google Analytics 4 in 2020 is het platform momenteel nog volop in ontwikkeling. Maandelijks komen er updates voorbij met nieuwe functies

juni 7, 2021

Online Marketing

<img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'/>

Google Analytics 4: waar staan we anno 2021

Google Analytics 4; dé vernieuwde analytische tool voor elke marketeer en ondernemer. De vernieuwde tool werd in oktober 2020 gelanceerd. Veel marketeers gebruiken momenteel echter

april 12, 2021