Wij geloven in
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De allerlaatste ontwikkelingen rondom digital marketing, helder uitgelegd.
Met de kennis die wij in huis hebben geven wij jou diverse mogelijkheden om digitale marketing (nog) beter in te zetten voor jouw bedrijf!

Data & Analytics

Hoe verzamel je het privacy proof én betrouwbaar?

Dataverzameling anno 2023 brengt nogal wat uitdagingen met zich mee. Vanuit het perspectief van online marketeers is data van website bezoekers belangrijk om aan de

februari 13, 2023

Zoekmachine Optimalisatie

<img alt='Ilse Zwaans' src='https://secure.gravatar.com/avatar/5d8f3e73c6174c3ca9c9f795ff8a6908?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/5d8f3e73c6174c3ca9c9f795ff8a6908?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'/>

Image SEO: zorg dat je future proof bent voor Visual SEO

Image SEO bestaat al heel lang en zou zeker een onderdeel moeten zijn van je SEO strategie. Want ondanks het feit dat afbeeldingen al geruime

februari 2, 2023

Marketplaces

<img alt='Reinout Korpershoek' data-srcset='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Reinout Korpershoek' data-srcset='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Reinout Korpershoek' data-srcset='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Reinout Korpershoek' src='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'/>

Adverteren op Amazon vs. Google

Vroeger was er een duidelijke opdeling; Amazon was gericht op shopping en Google gericht op zoekopdrachten. Die verdeling zien we nog steeds wel terug, maar

januari 25, 2023

Zoekmachine Adverteren

<img alt='Jasper Veldman' data-srcset='https://secure.gravatar.com/avatar/d855a1e5efc0e9252ef130f5f6d70cc4?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/d855a1e5efc0e9252ef130f5f6d70cc4?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Jasper Veldman' src='https://secure.gravatar.com/avatar/d855a1e5efc0e9252ef130f5f6d70cc4?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/d855a1e5efc0e9252ef130f5f6d70cc4?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'/>

Nieuw! Experimenteren met Performance Max

Met de overgang van Smart Shopping campagnes naar Performance Max campagnes werd een nieuw campagnetype geïntroduceerd. Na verschillende optimalisaties en ontwikkelingen binnen de Performance Max

januari 23, 2023

Zoekmachine Adverteren

<img alt='Lois van den Oetelaar' data-srcset='https://secure.gravatar.com/avatar/9dbca12f96799b673e211b11321e3598?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/9dbca12f96799b673e211b11321e3598?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Lois van den Oetelaar' src='https://secure.gravatar.com/avatar/9dbca12f96799b673e211b11321e3598?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/9dbca12f96799b673e211b11321e3598?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'/>

Conversietracking binnen Google Ads: alles wat je moet weten

De tijd dat SEA-specialisten verantwoordelijk waren voor het juist instellen van de conversies binnen Google Ads is voorbij. Dit komt door de opkomst van geavanceerde

januari 20, 2023

Marketplaces

<img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'/>

Marketplaces Trends 2023

2022 is alom een onvoorspelbaar jaar geweest. Online retail en daarmee ook marketplaces vormen daarop geen uitzondering. Door de recente veranderingen in de economie, heeft

december 30, 2022

Zoekmachine Adverteren

<img alt='Jorinda de Klerk' data-srcset='https://secure.gravatar.com/avatar/4e3ae3ac70e370550196d68bf6ce1467?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/4e3ae3ac70e370550196d68bf6ce1467?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Jorinda de Klerk' src='https://secure.gravatar.com/avatar/4e3ae3ac70e370550196d68bf6ce1467?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/4e3ae3ac70e370550196d68bf6ce1467?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'/>

SEA Trends 2023

Zoals je van ons gewend bent, voorspellen we ieder jaar weer de belangrijkste trends en ontwikkelingen op SEA gebied voor het komende jaar. Afgelopen jaar

december 28, 2022

Zoekmachine Optimalisatie

E-E-A-T of Double E-A-T: Wat houdt het precies in?

Veel SEO-specialisten zijn al bekend met E-A-T, maar sinds 15 december 2022 heeft Google hier nog een extra E aan toegevoegd. E-E-A-T – of “Double-E-A-T”,

december 22, 2022

Zoekmachine Optimalisatie

<img alt='Stijn Bergmans' src='https://secure.gravatar.com/avatar/a59d913ea484f899c67bccdf2d5c8c72?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/a59d913ea484f899c67bccdf2d5c8c72?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'/>

SEO Trends 2023

Zoals ieder jaar voorspellen we graag de SEO-trends van het komende jaar. Vorig jaar voorspelden we o.a. veel verschuivingen in SERP-elementen, het MUM-model, de prominentere plaats

december 21, 2022

Zoekmachine Optimalisatie

<img alt='Tom Tulkens' src='https://secure.gravatar.com/avatar/00d0d636fe2a0076a968269c2798b563?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/00d0d636fe2a0076a968269c2798b563?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'/>

AI Generated content, wat is het en hoe gebruik je het?

Artificial intelligentie (AI) heeft de afgelopen jaren enorme vooruitgang geboekt en wordt het meest gebruikt binnen de IT, financiële dienstverleningen en zakelijke diensten. Echter zien

december 16, 2022

MvH Media

Zoekmachine Optimalisatie

8 SEO tips voor het maken van dé perfecte lokale pagina

Wanneer je eigenaar bent van een winkel of showroom, dan mag de lokale pagina niet missen. Een lokale pagina is dé pagina die een gebruiker

oktober 26, 2022

Zoekmachine Optimalisatie

<img alt='Tom Tulkens' src='https://secure.gravatar.com/avatar/00d0d636fe2a0076a968269c2798b563?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/00d0d636fe2a0076a968269c2798b563?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'/>

Hoe maak je gebruik van de Helpful Content Update van Google

Google verwerkt dagelijks 3,5 miljard zoekopdrachten. Hiervoor zijn er op het moment meer dan 5,1 miljard websites voor aanwezig en in de tijd dat jij

september 13, 2022

Zoekmachine Optimalisatie

<img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'/>

De belangrijkste vuistregels van linkbuilding

Elke bedrijfseigenaar wil zijn website bovenaan de zoekresultaten zien staan. De meeste zijn daarom bekend met het belang van een goede SEO strategie. Website autoriteit

augustus 8, 2022

Zoekmachine Optimalisatie

<img alt='Kevin van Zoggel' src='https://secure.gravatar.com/avatar/c229caf7fa7aa74fc65f4eae9661de50?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/c229caf7fa7aa74fc65f4eae9661de50?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'/>

Google Search Experimenten Juli 2022: De kansen en effecten

De zoekresultaten van Google veranderen doorlopend. Een paar jaar geleden zag de resultatenpagina van Google er heel anders uit ten opzichte van de huidige resultatenpagina.

juli 20, 2022

Zoekmachine Optimalisatie

<img alt='Kevin van Zoggel' src='https://secure.gravatar.com/avatar/c229caf7fa7aa74fc65f4eae9661de50?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/c229caf7fa7aa74fc65f4eae9661de50?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'/>

Google Search Console handleiding deel 2: Indexdekking Rapport

In deel 1 van de Google Search Console handleiding is het prestatierapport uitgelicht. Het prestatierapport wordt veelal gebruikt door SEO’ers, online marketeers en website-eigenaren om

mei 2, 2022

Zoekmachine Optimalisatie

Het inzichtenrapport van Google Bedrijfsprofiel uitgelegd!

Iedere fysieke locatie kan eigenlijk niet zonder Google Bedrijfsprofiel (voorheen Google Mijn Bedrijf). Door de ontwikkeling van de afgelopen jaren zou de lokale intentie in

maart 2, 2022

Zoekmachine Optimalisatie

<img alt='Stijn Bergmans' src='https://secure.gravatar.com/avatar/a59d913ea484f899c67bccdf2d5c8c72?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/a59d913ea484f899c67bccdf2d5c8c72?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'/>

SEO Trends 2022

Zoals je van ons gewend bent, voorspellen we ieder jaar weer de SEO-ontwikkeling voor het komende jaar. Vandaar dat je in deze blog de SEO

december 23, 2021

Zoekmachine Optimalisatie

<img alt='Ilse Zwaans' src='https://secure.gravatar.com/avatar/5d8f3e73c6174c3ca9c9f795ff8a6908?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/5d8f3e73c6174c3ca9c9f795ff8a6908?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'/>

Hoe onderwerpclusters voor een betere vindbaarheid kunnen zorgen

Wat is een onderwerpcluster? Bloggen aan de hand van een onderwerpcluster is eigenlijk al jaren een trend binnen SEO, maar wordt helaas nog niet door

november 11, 2021

Zoekmachine Optimalisatie

Zo genereer je de perfecte meta title na de recente Google Update

Onlangs heeft Google bevestigd dat zij een update hebben uitgerold waarbij title-tags worden herschreven in de organische zoekresultaten. Het kan nu en in de toekomst

september 13, 2021

Wat is First-Party data in marketing

Zoekmachine Adverteren

<img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'/>

Wat is First-Party data in marketing?

First-party data speelt al een hoofdrol in de marketingactiviteiten van vele bedrijven, maar door het verdwijnen van third-party cookies wordt het alleen nog maar belangrijker.

november 4, 2022

Google Merchant Center

Zoekmachine Adverteren

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Nieuw in Nederland: Promoties binnen Google Merchant Center

Nu de feestdagen dichterbij komen en vele webshops kortingen geven is deze nieuwe manier van promoties maken relevanter dan ooit. In een aantal landen was

oktober 27, 2022

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Goed voorbereid de laatste maanden in met Google Ads!

De E-commerce piekperiode van het jaar staat weer voor de deur! Voor de meeste webshops zijn de laatste maanden van het jaar de meest lucratieve

september 21, 2022

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Google’s glazen bol! Maak kennis met de prestatieplanner

De campagnes staan klaar en het doel is duidelijk, maar hoe bereken je het budget voor je Google Ads campagne? Dit is een vraag die

augustus 17, 2022

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Performance Max: De eerste inzichten & laatste updates

Inmiddels is de aankondiging van Performance Max campagnes een paar maanden geleden en hebben we tijd gehad om de eerste testen van dit campagnetype te

juli 27, 2022

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Highlights en productaanpassingen binnen Google Ads in 2022

De wereld van online marketing ontwikkelt zich in razendsnel tempo, met name binnen de SEA branche. Google communiceert de nieuwste ontwikkelingen en trends vanuit het

juli 4, 2022

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Verbeterde conversies in Google Ads

De afgelopen jaren is het omgaan met privacy een groot discussiepunt. Met het verdwijnen van third-party cookies is verbeterde conversies de oplossing voor privacy maatregelen

mei 4, 2022

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Nieuwe features binnen Google Shopping en Merchant Center

Google shopping is voor veel bedrijven het meest rendabele campagnetype en geeft de consument een duidelijk beeld van het product dat je verkoopt voordat ze

april 5, 2022

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Concurrentie-inzichten binnen Google Ads

Voor het optimaliseren van campagnes binnen Google Ads is het onder andere belangrijk om je concurrenten goed in kaart te kunnen brengen. Hoe kun je

februari 14, 2022

Marketplaces

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Amazon SEO: Tips om je vindbaarheid te verbeteren

Search Engine Optimization (SEO) is een van de meest ondergewaardeerde factoren binnen de Marketplaces. Terwijl het één van de belangrijkste factoren is om jouw verkopen

juni 8, 2022

Marketplaces

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Wat is merkregistratie, en wat kan dit voor jouw merkartikel(en) op bol.com betekenen?

Eindelijk staat jouw product online en de verkoop gaat als een speer. Het succes van jouw product is dan ook niet onopgemerkt gebleven bij anderen

april 28, 2022

Marketplaces

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EPR op Amazon Duitsland – Heb jij je registratie al geregeld?

Vanaf 1 juli 2022 zijn EPR-registraties verplicht op Amazon Duitsland. Een EPR (Extended Producer Responsiblity) registratie is verplicht voor alle verkopende partijen op Amazon Duitsland

maart 22, 2022

Marketplaces

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CE – Markering verplicht? Ja, en ook bol.com ontkomt er niet aan!

Marketplaces zoals bol.com en Amazon krijgen steeds meer te maken met aangepaste wet en regelgeving waardoor de wettelijke regels nu ook op deze platformen van

februari 1, 2022

Marketplaces

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Marketplaces Trends 2022

Het afgelopen jaar hebben marketplaces zoals Bol.com en Amazon een aanhoudende groei doorgemaakt. Sinds de coronapandemie zien we een sterke verschuiving van shoppen in fysieke

januari 13, 2022

Marketplaces

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Recensies op Marketplaces, waardevol of waardeloos?

Bijna iedere website maakt gebruik van een of zelfs meerdere reviewwebsites zoals Trusted Shop, Trustpilot of Kiyoh. Het meest bekend zijn consumenten met de reviews

december 1, 2021

Marketplaces

<img alt='Reinout Korpershoek' data-srcset='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Reinout Korpershoek' data-srcset='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Reinout Korpershoek' data-srcset='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Reinout Korpershoek' src='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'/>

Succesvolle leverbeloftes & optimaal voorraadbeheer tijdens de Feestdagen op Bol.com

Is het je al opgevallen dat het steeds sneller donker wordt? Dat er meer blaadjes op de grond liggen dan aan de gemiddelde boom zitten?

oktober 19, 2021

Marketplaces

<img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'/>

6 tips om jouw merk succesvol te vestigen op Amazon Europe

Marketplaces zijn niet meer weg te denken uit de online winkelstraat. Je kan eigenlijk zeggen dat het geen trend meer is, maar een gegeven. Zo

juli 30, 2021

Marketplaces

<img alt='Reinout Korpershoek' data-srcset='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Reinout Korpershoek' data-srcset='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Reinout Korpershoek' data-srcset='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Reinout Korpershoek' src='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'/>

Retouren op Bol.com zoveel mogelijk voorkomen?

Iedereen die iets verkoopt op Bol.com krijgt onvermijdelijk te maken met retouren. In bepaalde productcategorieën zie je een hoger retourpercentage, maar over het algemeen krijgt

juli 13, 2021

Data & Analytics

<img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'/>

Segmenten in Google Analytics 4: hoe zet je ze in om je analyses te verbeteren?

Wat zijn segmenten? Om betere inzichten uit je data-analyse te halen, is het belangrijk om te segmenteren. Hierbij kijk je niet naar geaggregeerde cijfers (zoals

juli 11, 2022

E-mailmarketing

<img alt='Oscar van der Pijl' src='https://secure.gravatar.com/avatar/476614d489f61264ff17019907cad8c3?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/476614d489f61264ff17019907cad8c3?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'/>

NIEUW: de volledig vernieuwde editor van ActiveCampaign

Wie ons al een tijdje volgt heeft de naam ActiveCampaign vast al eens voorbij zien komen. ActiveCampaign is een zeer gewaardeerde tool op het gebied

juli 7, 2022

Data & Analytics

<img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'/>

Video-engagement in Google Analytics 4: hoe analyseer je de betrokkenheid van je websitebezoekers bij je videocontent?

Een van de voordelen van Google Analytics 4 is de automatische tracking van extra gebeurtenissen naast de standaardgebeurtenissen die het programma volgt (zoals een paginabezoek

juni 8, 2022

Data & Analytics

<img alt='Yasin Koreman' data-srcset='https://secure.gravatar.com/avatar/957e6706c65fd5d8f32194819b3f782f?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/957e6706c65fd5d8f32194819b3f782f?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Yasin Koreman' data-srcset='https://secure.gravatar.com/avatar/957e6706c65fd5d8f32194819b3f782f?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/957e6706c65fd5d8f32194819b3f782f?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Yasin Koreman' data-srcset='https://secure.gravatar.com/avatar/957e6706c65fd5d8f32194819b3f782f?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/957e6706c65fd5d8f32194819b3f782f?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Yasin Koreman' src='https://secure.gravatar.com/avatar/957e6706c65fd5d8f32194819b3f782f?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/957e6706c65fd5d8f32194819b3f782f?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'/>

Google Analytics 4 (GA4) – Gebeurtenissen en Conversies

Wanneer je vaker met Google Tag Manager werkt zal je waarschijnlijk wel weten dat er verschillende trackingtypes zijn voor een Universal Analytics Tag. Je kan

mei 13, 2022

E-mailmarketing

<img alt='Oscar van der Pijl' src='https://secure.gravatar.com/avatar/476614d489f61264ff17019907cad8c3?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/476614d489f61264ff17019907cad8c3?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'/>

Zo kan e-mailmarketing jouw andere online marketingkanalen versterken

Dat e-mailmarketing een krachtig op zichzelf staand kanaal is wist je waarschijnlijk al. Maar wist je dat e-mailmarketing ook kan bijdragen aan jouw andere online

mei 5, 2022

Data & Analytics

<img alt='Yasin Koreman' data-srcset='https://secure.gravatar.com/avatar/957e6706c65fd5d8f32194819b3f782f?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/957e6706c65fd5d8f32194819b3f782f?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Yasin Koreman' data-srcset='https://secure.gravatar.com/avatar/957e6706c65fd5d8f32194819b3f782f?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/957e6706c65fd5d8f32194819b3f782f?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Yasin Koreman' data-srcset='https://secure.gravatar.com/avatar/957e6706c65fd5d8f32194819b3f782f?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/957e6706c65fd5d8f32194819b3f782f?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Yasin Koreman' src='https://secure.gravatar.com/avatar/957e6706c65fd5d8f32194819b3f782f?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/957e6706c65fd5d8f32194819b3f782f?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'/>

Google Analytics 4 (GA4): Goodbye Bounce Rate, Hello Engagement Rate!

“Zijn klanten echt betrokken bij mijn site, of krijg ik gewoon veel sessies die geen waarde toevoegen?” Dit is een belangrijke vraag om te beantwoorden,

april 19, 2022

Data & Analytics

<img alt='Yasin Koreman' data-srcset='https://secure.gravatar.com/avatar/957e6706c65fd5d8f32194819b3f782f?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/957e6706c65fd5d8f32194819b3f782f?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Yasin Koreman' data-srcset='https://secure.gravatar.com/avatar/957e6706c65fd5d8f32194819b3f782f?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/957e6706c65fd5d8f32194819b3f782f?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Yasin Koreman' data-srcset='https://secure.gravatar.com/avatar/957e6706c65fd5d8f32194819b3f782f?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/957e6706c65fd5d8f32194819b3f782f?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Yasin Koreman' src='https://secure.gravatar.com/avatar/957e6706c65fd5d8f32194819b3f782f?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/957e6706c65fd5d8f32194819b3f782f?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'/>

Aangepaste dimensies in Google Analytics 4: wat houdt het in en hoe gebruik je ze?

Ieder bedrijf is uniek en je wilt waarschijnlijk andere dingen bijhouden om te begrijpen hoe verschillende onderdelen presteren. Een van de manieren om je data

april 1, 2022

Data & Analytics

<img alt='Yasin Koreman' data-srcset='https://secure.gravatar.com/avatar/957e6706c65fd5d8f32194819b3f782f?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/957e6706c65fd5d8f32194819b3f782f?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Yasin Koreman' data-srcset='https://secure.gravatar.com/avatar/957e6706c65fd5d8f32194819b3f782f?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/957e6706c65fd5d8f32194819b3f782f?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Yasin Koreman' data-srcset='https://secure.gravatar.com/avatar/957e6706c65fd5d8f32194819b3f782f?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/957e6706c65fd5d8f32194819b3f782f?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Yasin Koreman' src='https://secure.gravatar.com/avatar/957e6706c65fd5d8f32194819b3f782f?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/957e6706c65fd5d8f32194819b3f782f?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'/>

BREAKING NEWS: Het einde van Universal Analytics

“All standard Universal Analytics properties will stop processing new hits on July 1, 2023.” – Russell Ketchum (Director, Product Management, Google Analytics) Google heeft vandaag aangekondigd

maart 16, 2022

Data & Analytics

<img alt='Yasin Koreman' data-srcset='https://secure.gravatar.com/avatar/957e6706c65fd5d8f32194819b3f782f?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/957e6706c65fd5d8f32194819b3f782f?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Yasin Koreman' data-srcset='https://secure.gravatar.com/avatar/957e6706c65fd5d8f32194819b3f782f?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/957e6706c65fd5d8f32194819b3f782f?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Yasin Koreman' data-srcset='https://secure.gravatar.com/avatar/957e6706c65fd5d8f32194819b3f782f?s=256&d=mm&r=g 2x' height='128' width='128' decoding='async' data-src='https://secure.gravatar.com/avatar/957e6706c65fd5d8f32194819b3f782f?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Yasin Koreman' src='https://secure.gravatar.com/avatar/957e6706c65fd5d8f32194819b3f782f?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/957e6706c65fd5d8f32194819b3f782f?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'/>

Visualisatie van e-commerce data met Google Analytics 4 (GA4)

Er gaat geen week voorbij zonder dat Google Analytics 4 (GA4) wordt geüpdatet. Regelmatig worden er nieuwe features en mogelijkheden toegevoegd, daardoor komt het punt

maart 11, 2022