Wij geloven in
het delen van kennis.

De allerlaatste ontwikkelingen rondom digital marketing, helder uitgelegd.
Met de kennis die wij in huis hebben geven wij jou diverse mogelijkheden om digitale marketing (nog) beter in te zetten voor jouw bedrijf!

mozcon-2023

Zoekmachine Optimalisatie

<img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' />

MozCon 2023 – Recap

Afgelopen 7 & 8 augustus zijn collega’s Nicky, Vincent en Stijn namens MvH Media afgereisd naar Seattle om MozCon 2023 bij te wonen. Na 22

augustus 21, 2023

Data & Analytics

Google Consent Mode: Verkrijg waardevolle inzichten met privacy proof data

Dataverzameling anno 2023 brengt nogal wat uitdagingen met zich mee. Vanuit het perspectief van online marketeers is data van website bezoekers belangrijk om aan de

juli 31, 2023

AI

Google Bard: een krachtige tool voor jouw SEO

Vorige week (13 juli, 2023) heeft Google de grootste uitbreiding van Bard tot nu toe aangekondigd, waarin ze de beschikbaarheid van Bard in het Nederlands

juli 24, 2023

<img decoding="async" width="300" height="165" src="https://065.wpcdnnode.com/mvhmedia.nl/wp-content/uploads/2023/07/seo-en-shopify_hero-300x165.png" class="attachment-medium size-medium wp-image-39644" alt="" srcset="https://065.wpcdnnode.com/mvhmedia.nl/wp-content/uploads/2023/07/seo-en-shopify_hero-300x165.png 300w, https://065.wpcdnnode.com/mvhmedia.nl/wp-content/uploads/2023/07/seo-en-shopify_hero-1024x563.png 1024w, https://065.wpcdnnode.com/mvhmedia.nl/wp-content/uploads/2023/07/seo-en-shopify_hero-768x422.png 768w, https://065.wpcdnnode.com/mvhmedia.nl/wp-content/uploads/2023/07/seo-en-shopify_hero-1536x845.png 1536w, https://065.wpcdnnode.com/mvhmedia.nl/wp-content/uploads/2023/07/seo-en-shopify_hero-600x330.png 600w, https://065.wpcdnnode.com/mvhmedia.nl/wp-content/uploads/2023/07/seo-en-shopify_hero.png 2000w" sizes="(max-width: 300px) 100vw, 300px" />

Zoekmachine Optimalisatie

<img alt='Ilse Zwaans' data-srcset='https://secure.gravatar.com/avatar/5d8f3e73c6174c3ca9c9f795ff8a6908?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/5d8f3e73c6174c3ca9c9f795ff8a6908?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Ilse Zwaans' src='https://secure.gravatar.com/avatar/5d8f3e73c6174c3ca9c9f795ff8a6908?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/5d8f3e73c6174c3ca9c9f795ff8a6908?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' />

SEO & Shopify: Alles wat je moet weten

Is Shopify een SEO-vriendelijk platform? Een vraag die op komt als je een eigen Shopify-winkel hebt of overweegt er een te starten. In dit artikel

juli 20, 2023

Zoekmachine Adverteren

<img alt='Jasper Veldman' data-srcset='https://secure.gravatar.com/avatar/d855a1e5efc0e9252ef130f5f6d70cc4?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/d855a1e5efc0e9252ef130f5f6d70cc4?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Jasper Veldman' src='https://secure.gravatar.com/avatar/d855a1e5efc0e9252ef130f5f6d70cc4?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/d855a1e5efc0e9252ef130f5f6d70cc4?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' />

Demand Gen en Video View campagnes: het stimuleren van vraag en groei!

Zoals bekend is Google Ads een krachtig platform, wat bedrijven en organisaties in staat stelt om hun producten en diensten online te promoten aan een

juli 17, 2023

Online Marketing

<img alt='Mark van Hattum' src='https://secure.gravatar.com/avatar/4a8d730317368572f4d95d4e4c95735b?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/4a8d730317368572f4d95d4e4c95735b?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' />

Boekentips 2023

Met de zomer voor de deur is het vaak een goed moment om even een stapje terug te doen. Lekker relaxen tijdens een welverdiende vakantie.

juni 30, 2023

Marketplaces

<img alt='Karst Branderhorst' data-srcset='https://secure.gravatar.com/avatar/64e2f707549f28c895992aacca050538?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/64e2f707549f28c895992aacca050538?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Karst Branderhorst' data-srcset='https://secure.gravatar.com/avatar/64e2f707549f28c895992aacca050538?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/64e2f707549f28c895992aacca050538?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Karst Branderhorst' data-srcset='https://secure.gravatar.com/avatar/64e2f707549f28c895992aacca050538?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/64e2f707549f28c895992aacca050538?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Karst Branderhorst' src='https://secure.gravatar.com/avatar/64e2f707549f28c895992aacca050538?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/64e2f707549f28c895992aacca050538?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' />

Amazon Search Query Performance Dashboard – wat is het en wat kun je ermee?

Misschien heb je er al eens over gehoord, het Amazon Search Query Performance Dashboard, een van de laatste nieuwe datasets vanuit Amazon. Iedereen die verkoopt

juni 21, 2023

Zoekmachine Adverteren

<img alt='Reinout Korpershoek' data-srcset='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Reinout Korpershoek' data-srcset='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Reinout Korpershoek' data-srcset='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Reinout Korpershoek' data-srcset='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Reinout Korpershoek' data-srcset='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Reinout Korpershoek' src='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' />

Vergelijkbare doelgroepen verdwijnen uit Google Ads: hoe nu verder?

Vergelijkbare doelgroepen worden veelvoudig ingezet binnen SEA campagnes. Door het gebruik van vergelijkbare doelgroepen kon er eenvoudig ingezet worden op het uitbreiden van het bereik en

juni 19, 2023

AI

<img alt='Oscar van der Pijl' data-srcset='https://secure.gravatar.com/avatar/476614d489f61264ff17019907cad8c3?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/476614d489f61264ff17019907cad8c3?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Oscar van der Pijl' data-srcset='https://secure.gravatar.com/avatar/476614d489f61264ff17019907cad8c3?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/476614d489f61264ff17019907cad8c3?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Oscar van der Pijl' data-srcset='https://secure.gravatar.com/avatar/476614d489f61264ff17019907cad8c3?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/476614d489f61264ff17019907cad8c3?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Oscar van der Pijl' src='https://secure.gravatar.com/avatar/476614d489f61264ff17019907cad8c3?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/476614d489f61264ff17019907cad8c3?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' />

Game-changing! Creative content met behulp van Photoshop AI

Op 23 mei lanceerde Adobe zijn nieuwe functionaliteit met de naam “Generative Fill” in de BETA versie van Photoshop. Kort gezegd kun je met deze

juni 16, 2023

<img decoding="async" width="300" height="200" src="https://065.wpcdnnode.com/mvhmedia.nl/wp-content/uploads/2023/06/google-marketing-live-ai-advancements-646c30e645940-sej-300x200.jpg" class="attachment-medium size-medium wp-image-38630" alt="" srcset="https://065.wpcdnnode.com/mvhmedia.nl/wp-content/uploads/2023/06/google-marketing-live-ai-advancements-646c30e645940-sej-300x200.jpg 300w, https://065.wpcdnnode.com/mvhmedia.nl/wp-content/uploads/2023/06/google-marketing-live-ai-advancements-646c30e645940-sej-1024x682.jpg 1024w, https://065.wpcdnnode.com/mvhmedia.nl/wp-content/uploads/2023/06/google-marketing-live-ai-advancements-646c30e645940-sej-768x512.jpg 768w, https://065.wpcdnnode.com/mvhmedia.nl/wp-content/uploads/2023/06/google-marketing-live-ai-advancements-646c30e645940-sej-1536x1024.jpg 1536w, https://065.wpcdnnode.com/mvhmedia.nl/wp-content/uploads/2023/06/google-marketing-live-ai-advancements-646c30e645940-sej-600x400.jpg 600w, https://065.wpcdnnode.com/mvhmedia.nl/wp-content/uploads/2023/06/google-marketing-live-ai-advancements-646c30e645940-sej.jpg 2000w" sizes="(max-width: 300px) 100vw, 300px" />

AI

<img alt='Rinse de Bont' src='https://secure.gravatar.com/avatar/a9d17b4e25ca04d73f73b0542276968a?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/a9d17b4e25ca04d73f73b0542276968a?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' />

Generatieve SEO & de impact op de search experience

We duiken in de fascinerende wereld van SEO waarbij we het gaan hebben over de opkomst van Generatieve SEO. Een ontwikkeling die voortkomt uit de

juni 5, 2023

Online Marketing

<img alt='Oscar van der Pijl' data-srcset='https://secure.gravatar.com/avatar/476614d489f61264ff17019907cad8c3?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/476614d489f61264ff17019907cad8c3?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Oscar van der Pijl' data-srcset='https://secure.gravatar.com/avatar/476614d489f61264ff17019907cad8c3?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/476614d489f61264ff17019907cad8c3?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Oscar van der Pijl' data-srcset='https://secure.gravatar.com/avatar/476614d489f61264ff17019907cad8c3?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/476614d489f61264ff17019907cad8c3?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Oscar van der Pijl' src='https://secure.gravatar.com/avatar/476614d489f61264ff17019907cad8c3?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/476614d489f61264ff17019907cad8c3?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' />

Wat is een Customer Data Platform of CDP?

Of je als bedrijf nu online of offline actief bent, om het gebruik van data kun je eigenlijk niet meer heen. Je ziet het zelfs

juni 1, 2023

AI

<img alt='Jorinda de Klerk' src='https://secure.gravatar.com/avatar/4e3ae3ac70e370550196d68bf6ce1467?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/4e3ae3ac70e370550196d68bf6ce1467?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' />

Google Marketing Live 2023 – De AI-revolutie binnen Google Ads

Vanuit MvH Media hebben we met een aantal collega’s Google Marketing Live 2023 Dublin gevolgd. Naast de geweldige tap dance show en de ingestudeerde praatjes

mei 25, 2023

<img decoding="async" width="300" height="165" src="https://065.wpcdnnode.com/mvhmedia.nl/wp-content/uploads/2023/07/seo-en-shopify_hero-300x165.png" class="attachment-medium size-medium wp-image-39644" alt="" srcset="https://065.wpcdnnode.com/mvhmedia.nl/wp-content/uploads/2023/07/seo-en-shopify_hero-300x165.png 300w, https://065.wpcdnnode.com/mvhmedia.nl/wp-content/uploads/2023/07/seo-en-shopify_hero-1024x563.png 1024w, https://065.wpcdnnode.com/mvhmedia.nl/wp-content/uploads/2023/07/seo-en-shopify_hero-768x422.png 768w, https://065.wpcdnnode.com/mvhmedia.nl/wp-content/uploads/2023/07/seo-en-shopify_hero-1536x845.png 1536w, https://065.wpcdnnode.com/mvhmedia.nl/wp-content/uploads/2023/07/seo-en-shopify_hero-600x330.png 600w, https://065.wpcdnnode.com/mvhmedia.nl/wp-content/uploads/2023/07/seo-en-shopify_hero.png 2000w" sizes="(max-width: 300px) 100vw, 300px" />

Zoekmachine Optimalisatie

<img alt='Ilse Zwaans' data-srcset='https://secure.gravatar.com/avatar/5d8f3e73c6174c3ca9c9f795ff8a6908?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/5d8f3e73c6174c3ca9c9f795ff8a6908?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Ilse Zwaans' src='https://secure.gravatar.com/avatar/5d8f3e73c6174c3ca9c9f795ff8a6908?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/5d8f3e73c6174c3ca9c9f795ff8a6908?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' />

SEO & Shopify: Alles wat je moet weten

Is Shopify een SEO-vriendelijk platform? Een vraag die op komt als je een eigen Shopify-winkel hebt of overweegt er een te starten. In dit artikel

juli 20, 2023

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AI

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Generatieve SEO & de impact op de search experience

We duiken in de fascinerende wereld van SEO waarbij we het gaan hebben over de opkomst van Generatieve SEO. Een ontwikkeling die voortkomt uit de

juni 5, 2023

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Python SEO: de basics vanaf 0

Python SEO: iedere marketeer die een interesse heeft in SEO en weleens een internationale lezing heeft gevolgd, kan haast niet om de mogelijkheden van Python

mei 19, 2023

Zoekmachine Optimalisatie

Lightspeed SEO – De kracht en zwakte van Lightspeed

Lightspeed is een e-commerceplatform waarmee retailers hun eigen webshop kunnen creëren en beheren. Het is een SaaS (Software as a Service) product met online betalingsverwerking,

mei 8, 2023

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Internationale SEO strategie – De ultieme gids

Een goede internationale online marketing strategie uitstippelen brengt vrijwel altijd SEO vraagstukken met zich mee, vaak ook in combinatie met technische drempels of keuzes die

april 11, 2023

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<img alt='Ilse Zwaans' data-srcset='https://secure.gravatar.com/avatar/5d8f3e73c6174c3ca9c9f795ff8a6908?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/5d8f3e73c6174c3ca9c9f795ff8a6908?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Ilse Zwaans' src='https://secure.gravatar.com/avatar/5d8f3e73c6174c3ca9c9f795ff8a6908?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/5d8f3e73c6174c3ca9c9f795ff8a6908?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' />

Image SEO: zorg dat je future proof bent voor Visual SEO

Image SEO bestaat al heel lang en zou zeker een onderdeel moeten zijn van je SEO strategie. Want ondanks het feit dat afbeeldingen al geruime

februari 2, 2023

Zoekmachine Optimalisatie

E-E-A-T of Double E-A-T: Wat houdt het precies in?

Veel SEO-specialisten zijn al bekend met E-A-T, maar sinds 15 december 2022 heeft Google hier nog een extra E aan toegevoegd. E-E-A-T – of “Double-E-A-T”,

december 22, 2022

Zoekmachine Optimalisatie

SEO Trends 2023

Zoals ieder jaar voorspellen we graag de SEO-trends van het komende jaar. Vorig jaar voorspelden we o.a. veel verschuivingen in SERP-elementen, het MUM-model, de prominentere plaats

december 21, 2022

AI

AI Generated content, wat is het en hoe gebruik je het?

Artificial intelligentie (AI) heeft de afgelopen jaren enorme vooruitgang geboekt en wordt het meest gebruikt binnen de IT, financiële dienstverleningen en zakelijke diensten. Echter zien

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Marketplaces

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Adverteren op Amazon vs. Google

Vroeger was er een duidelijke opdeling; Amazon was gericht op shopping en Google gericht op zoekopdrachten. Die verdeling zien we nog steeds wel terug, maar

januari 25, 2023

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Nieuw! Experimenteren met Performance Max

Met de overgang van Smart Shopping campagnes naar Performance Max campagnes werd een nieuw campagnetype geïntroduceerd. Na verschillende optimalisaties en ontwikkelingen binnen de Performance Max

januari 23, 2023

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Conversietracking binnen Google Ads: alles wat je moet weten

De tijd dat SEA-specialisten verantwoordelijk waren voor het juist instellen van de conversies binnen Google Ads is voorbij. Dit komt door de opkomst van geavanceerde

januari 20, 2023

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SEA Trends 2023

Zoals je van ons gewend bent, voorspellen we ieder jaar weer de belangrijkste trends en ontwikkelingen op SEA gebied voor het komende jaar. Afgelopen jaar

december 28, 2022

Terugblik Google Ads trends 2022

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Terugblik Google Ads trends 2022

Nu we het einde van 2022 naderen is dit een mooi moment om een terugblik te werpen op de ontwikkelingen die dit jaar zijn doorgevoerd.

november 28, 2022

Wat is First-Party data in marketing

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Wat is First-Party data in marketing?

First-party data speelt al een hoofdrol in de marketingactiviteiten van vele bedrijven, maar door het verdwijnen van third-party cookies wordt het alleen nog maar belangrijker.

november 4, 2022

Google Merchant Center

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Nieuw in Nederland: Promoties binnen Google Merchant Center

Nu de feestdagen dichterbij komen en vele webshops kortingen geven is deze nieuwe manier van promoties maken relevanter dan ooit. In een aantal landen was

oktober 27, 2022

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Goed voorbereid de laatste maanden in met Google Ads!

De E-commerce piekperiode van het jaar staat weer voor de deur! Voor de meeste webshops zijn de laatste maanden van het jaar de meest lucratieve

september 21, 2022

Zoekmachine Adverteren

<img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' />

Google’s glazen bol! Maak kennis met de prestatieplanner

De campagnes staan klaar en het doel is duidelijk, maar hoe bereken je het budget voor je Google Ads campagne? Dit is een vraag die

augustus 17, 2022

Marketplaces

<img alt='Karst Branderhorst' data-srcset='https://secure.gravatar.com/avatar/64e2f707549f28c895992aacca050538?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/64e2f707549f28c895992aacca050538?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Karst Branderhorst' data-srcset='https://secure.gravatar.com/avatar/64e2f707549f28c895992aacca050538?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/64e2f707549f28c895992aacca050538?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Karst Branderhorst' data-srcset='https://secure.gravatar.com/avatar/64e2f707549f28c895992aacca050538?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/64e2f707549f28c895992aacca050538?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Karst Branderhorst' src='https://secure.gravatar.com/avatar/64e2f707549f28c895992aacca050538?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/64e2f707549f28c895992aacca050538?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' />

Amazon België – De strijd om de Belgische consument is nu echt los gebarsten!

Update: 18-10-2022 Amazon België is officieel gelanceerd! De livegang van Amazon.com.be is officieel met ingang van 18 oktober 2022. Waar voorheen Belgische consumenten moesten uitwijken

oktober 18, 2022

Voldoe jij al aan de WEEE richtlijn

Marketplaces

<img alt='Reinout Korpershoek' data-srcset='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Reinout Korpershoek' data-srcset='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Reinout Korpershoek' data-srcset='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Reinout Korpershoek' data-srcset='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Reinout Korpershoek' data-srcset='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Reinout Korpershoek' src='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' />

EPR op Amazon Duitsland aangescherpt – Voldoe jij al aan de WEEE richtlijn?

Amazon verkopers in Duitsland opgelet! Ben je het gele uitroepteken, samen met het blok ‘Action needed’ al tegengekomen op de homepage van je Amazon Seller

oktober 17, 2022

Marketplaces

<img alt='Reinout Korpershoek' data-srcset='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Reinout Korpershoek' data-srcset='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Reinout Korpershoek' data-srcset='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Reinout Korpershoek' data-srcset='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Reinout Korpershoek' data-srcset='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Reinout Korpershoek' src='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' />

Verhoog je conversieratio op de marketplaces door inzet van de juiste productafbeeldingen

Het belang van goede productafbeeldingen op de marketplaces zien we, samenhangend met een toename in mobiele gebruikers, steeds groter worden. Zo zien we dat platformen

augustus 1, 2022

Marketplaces

<img alt='Reinout Korpershoek' data-srcset='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Reinout Korpershoek' data-srcset='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Reinout Korpershoek' data-srcset='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Reinout Korpershoek' data-srcset='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Reinout Korpershoek' data-srcset='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Reinout Korpershoek' src='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' />

Haal het meeste uit je Amazon Brand Store

Stel je voor; je verkoopt al een langere tijd succesvol je producten via Amazon. Al je producten staan op het platform, de productpagina’s zijn organisch

juli 4, 2022

Marketplaces

<img alt='Karst Branderhorst' data-srcset='https://secure.gravatar.com/avatar/64e2f707549f28c895992aacca050538?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/64e2f707549f28c895992aacca050538?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Karst Branderhorst' data-srcset='https://secure.gravatar.com/avatar/64e2f707549f28c895992aacca050538?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/64e2f707549f28c895992aacca050538?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Karst Branderhorst' data-srcset='https://secure.gravatar.com/avatar/64e2f707549f28c895992aacca050538?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/64e2f707549f28c895992aacca050538?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Karst Branderhorst' src='https://secure.gravatar.com/avatar/64e2f707549f28c895992aacca050538?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/64e2f707549f28c895992aacca050538?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' />

Amazon SEO: Tips om je vindbaarheid te verbeteren

Search Engine Optimization (SEO) is een van de meest ondergewaardeerde factoren binnen de Marketplaces. Terwijl het één van de belangrijkste factoren is om jouw verkopen

juni 8, 2022

Marketplaces

<img alt='Karst Branderhorst' data-srcset='https://secure.gravatar.com/avatar/64e2f707549f28c895992aacca050538?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/64e2f707549f28c895992aacca050538?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Karst Branderhorst' data-srcset='https://secure.gravatar.com/avatar/64e2f707549f28c895992aacca050538?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/64e2f707549f28c895992aacca050538?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Karst Branderhorst' data-srcset='https://secure.gravatar.com/avatar/64e2f707549f28c895992aacca050538?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/64e2f707549f28c895992aacca050538?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Karst Branderhorst' src='https://secure.gravatar.com/avatar/64e2f707549f28c895992aacca050538?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/64e2f707549f28c895992aacca050538?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' />

Wat is merkregistratie, en wat kan dit voor jouw merkartikel(en) op bol.com betekenen?

Eindelijk staat jouw product online en de verkoop gaat als een speer. Het succes van jouw product is dan ook niet onopgemerkt gebleven bij anderen

april 28, 2022

Marketplaces

<img alt='Reinout Korpershoek' data-srcset='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Reinout Korpershoek' data-srcset='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Reinout Korpershoek' data-srcset='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Reinout Korpershoek' data-srcset='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Reinout Korpershoek' data-srcset='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Reinout Korpershoek' src='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' />

EPR op Amazon Duitsland – Heb jij je registratie al geregeld?

Vanaf 1 juli 2022 zijn EPR-registraties verplicht op Amazon Duitsland. Een EPR (Extended Producer Responsiblity) registratie is verplicht voor alle verkopende partijen op Amazon Duitsland

maart 22, 2022

Marketplaces

<img alt='Karst Branderhorst' data-srcset='https://secure.gravatar.com/avatar/64e2f707549f28c895992aacca050538?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/64e2f707549f28c895992aacca050538?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Karst Branderhorst' data-srcset='https://secure.gravatar.com/avatar/64e2f707549f28c895992aacca050538?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/64e2f707549f28c895992aacca050538?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Karst Branderhorst' data-srcset='https://secure.gravatar.com/avatar/64e2f707549f28c895992aacca050538?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/64e2f707549f28c895992aacca050538?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Karst Branderhorst' src='https://secure.gravatar.com/avatar/64e2f707549f28c895992aacca050538?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/64e2f707549f28c895992aacca050538?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' />

CE – Markering verplicht? Ja, en ook bol.com ontkomt er niet aan!

Marketplaces zoals bol.com en Amazon krijgen steeds meer te maken met aangepaste wet en regelgeving waardoor de wettelijke regels nu ook op deze platformen van

februari 1, 2022

Marketplaces

<img alt='Reinout Korpershoek' data-srcset='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Reinout Korpershoek' data-srcset='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Reinout Korpershoek' data-srcset='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Reinout Korpershoek' data-srcset='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Reinout Korpershoek' data-srcset='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Reinout Korpershoek' src='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/2fb429163800a93df04b042c882fbd39?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' />

Marketplaces Trends 2022

Het afgelopen jaar hebben marketplaces zoals Bol.com en Amazon een aanhoudende groei doorgemaakt. Sinds de coronapandemie zien we een sterke verschuiving van shoppen in fysieke

januari 13, 2022

E-mailmarketing

<img alt='Oscar van der Pijl' data-srcset='https://secure.gravatar.com/avatar/476614d489f61264ff17019907cad8c3?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/476614d489f61264ff17019907cad8c3?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Oscar van der Pijl' data-srcset='https://secure.gravatar.com/avatar/476614d489f61264ff17019907cad8c3?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/476614d489f61264ff17019907cad8c3?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Oscar van der Pijl' data-srcset='https://secure.gravatar.com/avatar/476614d489f61264ff17019907cad8c3?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/476614d489f61264ff17019907cad8c3?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Oscar van der Pijl' src='https://secure.gravatar.com/avatar/476614d489f61264ff17019907cad8c3?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/476614d489f61264ff17019907cad8c3?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' />

Zo verzamel je meer e-mailadressen en zet je website-bezoekers om in abonnees

Je verstuurt regelmatig nieuwsbrieven, hebt een aantal goede automatiseringen ingericht en je behaalt al goede resultaten met e-mailmarketing. Om deze resultaten te behouden en zelfs

augustus 5, 2022

Data & Analytics

<img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' />

Nieuw in Google Analytics 4: het conversieratio

Gebruik je Google Analytics 4 om conversies op je website door te meten? Dan is het je vast opgevallen dat een belangrijke statistiek uit Universal

augustus 2, 2022

Online Marketing

<img alt='Mark van Hattum' src='https://secure.gravatar.com/avatar/4a8d730317368572f4d95d4e4c95735b?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/4a8d730317368572f4d95d4e4c95735b?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' />

5 boekentips voor de zomer van 2022

https://youtu.be/4h8kjxCtsJY Ook deze zomer komen we weer met een aantal boekentips. Onze boekenselectie is een mix van gelezen managementboeken en online marketing boeken. Onze aanbevelingen

juli 26, 2022

Data & Analytics

<img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' />

Segmenten in Google Analytics 4: hoe zet je ze in om je analyses te verbeteren?

Wat zijn segmenten? Om betere inzichten uit je data-analyse te halen, is het belangrijk om te segmenteren. Hierbij kijk je niet naar geaggregeerde cijfers (zoals

juli 11, 2022

E-mailmarketing

<img alt='Oscar van der Pijl' data-srcset='https://secure.gravatar.com/avatar/476614d489f61264ff17019907cad8c3?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/476614d489f61264ff17019907cad8c3?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Oscar van der Pijl' data-srcset='https://secure.gravatar.com/avatar/476614d489f61264ff17019907cad8c3?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/476614d489f61264ff17019907cad8c3?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Oscar van der Pijl' data-srcset='https://secure.gravatar.com/avatar/476614d489f61264ff17019907cad8c3?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/476614d489f61264ff17019907cad8c3?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Oscar van der Pijl' src='https://secure.gravatar.com/avatar/476614d489f61264ff17019907cad8c3?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/476614d489f61264ff17019907cad8c3?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' />

NIEUW: de volledig vernieuwde editor van ActiveCampaign

Wie ons al een tijdje volgt heeft de naam ActiveCampaign vast al eens voorbij zien komen. ActiveCampaign is een zeer gewaardeerde tool op het gebied

juli 7, 2022

Data & Analytics

<img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' data-srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='MvH Media' src='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/fd8c7ff79a5ccbaa6121112edc04d5a0?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' />

Video-engagement in Google Analytics 4: hoe analyseer je de betrokkenheid van je websitebezoekers bij je videocontent?

Een van de voordelen van Google Analytics 4 is de automatische tracking van extra gebeurtenissen naast de standaardgebeurtenissen die het programma volgt (zoals een paginabezoek

juni 8, 2022

Data & Analytics

<img alt='Yasin Koreman' src='https://secure.gravatar.com/avatar/957e6706c65fd5d8f32194819b3f782f?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/957e6706c65fd5d8f32194819b3f782f?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' />

Google Analytics 4 (GA4) – Gebeurtenissen en Conversies

Wanneer je vaker met Google Tag Manager werkt zal je waarschijnlijk wel weten dat er verschillende trackingtypes zijn voor een Universal Analytics Tag. Je kan

mei 13, 2022

E-mailmarketing

<img alt='Oscar van der Pijl' data-srcset='https://secure.gravatar.com/avatar/476614d489f61264ff17019907cad8c3?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/476614d489f61264ff17019907cad8c3?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Oscar van der Pijl' data-srcset='https://secure.gravatar.com/avatar/476614d489f61264ff17019907cad8c3?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/476614d489f61264ff17019907cad8c3?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Oscar van der Pijl' data-srcset='https://secure.gravatar.com/avatar/476614d489f61264ff17019907cad8c3?s=256&d=mm&r=g 2x' height='128' width='128' data-src='https://secure.gravatar.com/avatar/476614d489f61264ff17019907cad8c3?s=128&d=mm&r=g' class='avatar avatar-128 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Oscar van der Pijl' src='https://secure.gravatar.com/avatar/476614d489f61264ff17019907cad8c3?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/476614d489f61264ff17019907cad8c3?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' />

Zo kan e-mailmarketing jouw andere online marketingkanalen versterken

Dat e-mailmarketing een krachtig op zichzelf staand kanaal is wist je waarschijnlijk al. Maar wist je dat e-mailmarketing ook kan bijdragen aan jouw andere online

mei 5, 2022

Data & Analytics

<img alt='Yasin Koreman' src='https://secure.gravatar.com/avatar/957e6706c65fd5d8f32194819b3f782f?s=128&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/957e6706c65fd5d8f32194819b3f782f?s=256&d=mm&r=g 2x' class='avatar avatar-128 photo' height='128' width='128' />

Google Analytics 4 (GA4): Goodbye Bounce Rate, Hello Engagement Rate!

“Zijn klanten echt betrokken bij mijn site, of krijg ik gewoon veel sessies die geen waarde toevoegen?” Dit is een belangrijke vraag om te beantwoorden,

april 19, 2022